Honey Birdette is Australia’s first sensuality boutique. They have gained popularity in the US and Europe in the past few years, in turn taking the fashion world by storm. When you think Australia, you probably think kangaroos and koala bears, not high end lingerie. Honey Birdette is no doubt apt to change that.
After experiencing a spike of 374% in US online sales, the company decided to launch its US e-commerce site. The site is said to speed up the delivery process, with free delivery on orders over $50 and make returns easier. It will also offer a wider product range to the US customers than before making it a much better experience all around.
The company was founded in 2006 By Eloise Monoghan in Brisbane. The first store out of Australia was opened last year in London, followed by two more openings shortly there after. The brand is growing rapidly, and the company has revealed plans to make the UK store count jump from three to forty by the end of 2018. Honey Birdette has 55 stores in Australia and has ambitions to reach other well known locations in Europe.
The prices of this start ups lower end may shock you, but they are well worth it. The design alone is enough to make customers flock to their stores to buy up every product within reach.
Honey Birdette is taking the fashion world by storm, and may very well be the next Victoria’s Secret. Even that wouldn’t be the end of their potential. There is no doubt that Honey Birdette is reaching for the start, and will more than likely reach them. Everyone is already going crazy for their products, and they show no signs of slowing down in the market.
Hopefully the US will see some of their stores popping up in the near future, but, in the meanwhile the e-commerce site will suffice.
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